Supporting Action Athletes Continues to Be Part of the Baja Vida Brand
Baja Jerky is excited to announce that they will be partnering with the competition-dominating Wright Family for the 2022 Professional Rodeo Cowboys Assoc Rodeo season. The large Utah-based family boasts 11 World Titles amongst its members for saddle bronc riding, bull riding and all-around titles and are chasing more. Most recently, one of the family members, Stetson Wright, beat the arena record on his way to the Fort Worth Stock Show and Rodeo Saddle Bronc Title, which was originally set by his dad Cody. As part of the partnership, the Wright family will be sporting Baja Jerky branding on competition days.
The upcoming major rodeo events of the season are the Houston Livestock Show and Rodeo beginning February 28, followed by the St. Paul Rodeo June 30-July 4, the California Rodeo Salinas July 21-July 24 and the Cheyenne Frontier Days July 23-July 31. The season will culminate in December at the National Finals Rodeo in Las Vegas, often called the “Super Bowl of Rodeo.” The family has made it to the NFR every year for nearly 20 years and the Wrights aim to keep their World Titles in 2022 as a part of the Baja Jerky team.
“Baja Jerky has always been dedicated to supporting athletes who share our ethos and passion for an adventurous lifestyle. The Wright family fits right in on the Baja Jerky team,” says Will Dryden, General Manager of Operations at Baja Vida. “It is not everyday that you see nine of the best bronc riders in the world in one family. They are a crew full of world champions who have all dedicated their lives to the sport they love. The Wrights are something special and we believe we are too – it is truly the best with the best!”
Members of this accomplished family include Stetson Wright, Ryder Wright, Spencer Wright, Rusty Wright, Jesse Wright, Jake Wright, Coburn Bradshaw, and PRCA rookie phenom Statler Wright. The Wrights compete in saddle bronc, a rodeo event in which riders aim to ride with style for eight seconds on a horse specially bred to buck riders off. In addition to saddle bronc, Stetson Wright also competes in Bull riding. Baja Jerky will fuel their rides with gluten-free, high protein, low sugar snacks like Baja Beef Jerky and Baja Beef Sticks. Traveling together to and from competitions for 250 days out of the year, The Wrights must be on a strict diet and Baja Vida’s products are convenient to enjoy on the road, perfectly fitting their needs. Although each Wright must compete individually, the family comes together as a team, acting like a pit crew to help one another saddle up before a ride. Baja Jerky is proud to be a part of that team, with products that provide them with the energy they need for their extreme sport.