Company Expands Product Lineup; Now Selling Jerky, Seasonings, Dried Mangos and Beef Sticks with Additional Products to Come All Under the Baja Vida Family
SAN DIEGO, CA (January 18, 2022) — Baja Jerky, an innovator in the snack space with their use of flavors, ingredients, and packaging, is excited to announce Baja Vida, an umbrella brand to anchor new products, as well as their beloved line of current snacks. The new name reflects the natural growth of the brand as it expands into creating and selling additional Baja-inspired products that support ‘The Flavor of Adventure.’
“We decided to change our name to include ‘Vida’ because that’s what Baja gives us: life,” said Will Dryden, General Manager of Operations at Baja Vida. “Baja Vida speaks to our desire to share all the amazing things Baja has to offer, especially the lifestyle. Our wildly successful beef jerky has provided a taste, but as our customers know well, one taste is never enough. Under the Baja Vida name we can create more ways to experience the Baja lifestyle with limitless potential.”
The first product to launch under the Baja Vida name is Baja Beef Sticks. Made with 100% all natural beef and containing only one gram of sugar, Baja Beef Sticks are a conveniently portable way to have a protein-packed, gluten-free, tasty snack on any adventure. Inspired by the Baja flavors we all love, the sticks come in three flavors; Street Taco, Traditional and Hot Sauce. With a clean, snappy texture, just one bite into these flavorful Baja Beef Sticks will have you wanting to add them to your snacking must-haves.
In the past several months, the company has also launched two other products – seasonings and dried mangos. Baja Seasonings are unique blends that are as versatile as they are delicious. The two flavors currently available are Chile Limón and Street Taco. Chili Limón has a tangy punch with a little Baja heat and is great as a margarita or beer rim and on fresh fruit, while Street Taco is the perfect balance of smoky, zesty, sweet and spicy – great for seasoning taco meat.
Consistent with the brand’s natural, less-is-more approach to snacks, the dried mangos are made with one ingredient, organic dried mangos which are unsulfured, Non-GMO, and 100% grown in Mexico. With zero added sugar, Baja Dried Mangos contain much less sugar than other dried mango brands. A flavorful, fruity counterpart to their mostly savory beef jerky line, the dried mangos are the ideal snack to grab and go, just like the jerky.
Inspired by the Baja lifestyle, the company launched in 2019 with Baja Jerky including its five core beef jerkys; Traditional, Lime & Serrano, Sweet Orange, Salsa Fresca and Churro and two additional flavors added in 2021, Crackin Pepper and Street Taco. Since day one, the brand’s purpose has been to share the energy of the Baja lifestyle – both in simple pleasures and grand adventures – with others near and far. Going boldly, Baja Vida snacks and seasonings have the flavor to match, packed with nutrition and never any junk. Made to be part of the adventure, Baja Snacks are easy to take on-the-go, delicious and satisfying. With Michelin star awarded chef, Brandon Rogers, on the team, each snack and seasoning is packed with Baja’s signature flavors and is exotic and tantalizing, making every bite a slice of paradise.
About Baja Vida
Baja Vida passionately creates Baja-inspired products that support a spirit of adventure and transport you to a carefree place. The company’s focus is to connect others with the essence of Baja Vida through delicious, quality food adventures and the vibrance of Mexican culture. Baja Vida’s current product offerings include seven flavors of 100% natural beef jerky, two different seasonings, beef sticks and dried mangos. The company’s products can be found on the Baja Vida website, Amazon and select retailers nationwide.